News release

Date: 13th August 2008

Pink Elephant Announces The Launch Of Support Services in the UK

Global leader in ITIL services announces launch of Support Services Division

Reading, UK – August 13, 2008. Pink Elephant today announced the launch of the Support Services division in the UK, which sees a return to the conceptual roots of the original company. Over 20 years ago in the Netherlands the Pink Elephant brand was conceived based upon the premise of providing intelligent, motivated, service-oriented individuals who could deliver outstanding levels of IT support to the client base. Since that time there have been continued and frenetic technological advances with products and formalisation of the roles within the IT Services environment, but we still see that many large organisations outsource HR and recruitment of IT to agencies.

In principle, like any non-core business function this makes sense: take away the time and cost of recruiting people into the right roles, the headache of advertising, sorting through applications, the lengthy and time-consuming interview and selection process. ‘It is understandable’, explains Alan McCarthy, Director, Pink Elephant EMEA. ‘However what we find is that this method of selection is based primarily on CV word matching, and what we continually see is a lack of understanding of what is required with regards to qualifications, skills and experience in service management.’

The personnel provided to clients by Pink Elephant UK’s Support Services division are all employed by Pink Elephant and begin with a formal induction course to ensure they understand the core values of the organisation and what is expected of them as an individual and as a team player. This foundation is built upon by ensuring their service orientation is complimented with formal IT Service Management education. Pink Elephant believes that you can train professionals to acquire a range of valuable technical skills required to match the environment, however, what can be more difficult to teach is a fundamental service ethos. This ethos tends to come naturally to some people and this is what Pink Elephant looks for in its people.

“By using Pink Elephant to support your IT services, you will be guaranteed a level of service not offered by any freelance or contract personnel,” adds Alan McCarthy. “Our people will be trained in ITIL and will always be looking for ways to improve the service, to go the extra mile for the customer. Our service also gives you the distinct advantage of always having the support cover you need, with sick, holiday and shift patterns calculated into the number of hours cover required.”

For further information on this service and how it could benefit your IT organisation, please contact Pink Elephant on + 44 (0) 118 903 6820 or email


About Pink Elephant

Pink Elephant is the world leader in IT management best practices, offering conferences, education and consulting services to public and private businesses globally, many listed in the Fortune 500. The Company specialises in improving the quality of IT services through the application of recognised frameworks, including the Information Technology Infrastructure Library (ITIL). For more information, visit

ITIL® is a Registered Trade Mark and a Registered Community Trade Mark of the Office of Government Commerce, and is Registered in the US Patent and Trademark Office.



For further information, please contact:

Caroline Wyatt
Services & Marketing Manager
Pink Elephant
Phone: + 44 (0) 118 903 6822
E-mail: c.wyatt[at]pinkelephant[dot]com

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