News release

Date: 13th July 2011

Cocktails all round for Wales’ top entrepreneurs

The creators of a new premium brand of frozen cocktails have won the Welsh heat of 2011’s biggest search for Britain’s best small businesses.

July 13th 2011 - Helen McAvoy and Naomi Kibble of Cardiff-based MK Rock Ltd secured the victory in The Pitch 2011 organised by in association with print and digital services company Yell.

The duo secured a place in the final of the competition after presenting their Rocktails pre-packaged cocktails to the three heat judges: serial entrepreneur and founder of Simply Switch, Karen Darby; star of The Secret Millionaire and MD of Kloog, Carl Hopkins; and Adam Price, founder of Life on Show TV.

The three judges chose Rocktails following an afternoon of pitches from five heat finalists, presided over by Neil Davey, editor of sister-site

Karen Darby comments: “It was a unanimous decision for the judges. It’s a very innovative product. We can imagine it selling like hotcakes. We think the girls put together a very articulate and confident pitch, they’re swimming with the tide in terms of over-the-counter sales of alcoholic products, the marketing and branding looks good and I can imagine people buying it.”

Tom Darnell, head of new customer strategy at Yell, adds: “Rocktails is a very deserving winner but all of the competing businesses are strong concepts that have a very high degree of market value.”

The other competitors in the Welsh heat of The Pitch 2011 were:
• Marcus Hacker of Kitchen Pro, who promoted a new brand in kitchenware combining utility and aesthetics that appeal in today’s design conscience culture.

• David Millership of Multilog Ltd demonstrated good health and safety with his personal horizontal safety line, which he said prevents impacts from a height of 2.4m and allows for “total unobtrusive freedom of movement” for users.

• Jarrad Morris of Uni'd Clothing presented his one-stop-shop for university branded clothing, which he is currently running concurrently with completing a degree at Cardiff University.

• Gill Ellis & Nicola Morgan of Behaviour Stop Ltd introduced the Good Choice Teddy to the panel, which promotes good behaviour in 3-7 year old children with its behavioural processes.

McAvoy and Kiddle will be joined in The Pitch 2011 grand final by Cara Sayer, founder of SnoozeShade, who won the England heat in June.

The remaining finalists will be selected at two outstanding heats, taking place in Edinburgh and Belfast later in the summer. Entries are still open for both heats at The Pitch 2011/enter, with the grand final set to take place on 18 November in central London.

The Pitch 2011 champion will walk away with £50,000 of business support including 12 months free mentoring from Karen Darby, advertising solutions from Yell and free membership of employers’ organisation the Forum of Private Business.

The Pitch 2011 helps other entrepreneurs and start-ups build success by running free conferences alongside the heats with top expert speakers.

Editor's Notes

Full details about The Pitch 2011 are at The Pitch 2011.

The Pitch 2011 is an initiative by Sift Media, in association with Yell.

About Sift Media
Sift Media is a leading business-to-business publisher specialising in online professional communities and face-to-face business events.

With a range of services including websites, email publications, industry awards and exhibitions, Sift Media delivers original, branded content to over half a million professionals every month, across small business, finance, accounting, HR and training, IT, marketing, customer management and knowledge management.

About ( is Sift Media’s online publication for entrepreneurs providing free, practical and no-nonsense advice on how to start and grow a successful business.

About Yell
Yell Group is a leading provider of print and digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SME need to grow, transact and be efficient in the digital world, and the consumers’ need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2011, Yell Group had 1.3 million SME advertisers.


Media Contact:
Sift Media
Becky Spurr
0117 915 3347

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