News release

Date: 8th August 2011

Entrepreneurs put business on the agenda at the Edinburgh Festival

Five Scottish entrepreneurs will pitch for the chance to win business support worth £50,000 at the Scottish heat of Britain's biggest small business pitching contest which has been endorsed as an official Edinburgh Festival Fringe event.

Edinburgh, 18 August- Taking place at the Signet Library in the heart of Edinburgh, the free to attend event is part of The Pitch 2011 organised by in association with print and digital services company Yell.

Five small business owners will pitch in front of judges: serial entrepreneur Karen Darby; star of Channel 4's The Secret Millionaire Carl Hopkins; and Bloom VC founder and non executive director at Young Enterprise Scotland, Amanda Boyle for the chance to make it to through to the grand final in London where £50,000 worth of business support will be up for grabs.

The Scottish finalists are:
• Ross Dickinson, Kibosh Emergency Pipe Repair (re-usable temporary repair device for burst water pipes)

• James Varga, miiCard (a 'digital passport' for online identification)

• Louise Guinda, Safe Dreams (producer of innovative breathable safe sleeping products for babies)

• Kim McCann, Planet Tots (provider of environmentally friendly products, services and advice to assist child development)

• Cheryl Ryder, Dribble Delights (range of dairy free baby and toddler food)

Dan Martin, founder of The Pitch and editor of, says: "Although the Edinburgh Festival is one of the biggest festivals in the world, business events rarely feature. We are delighted to be bringing The Pitch 2011 to the city and to showcase the energy and passion that entrepreneurs exude. We encourage festival goers to take time out from the comedy and theatre to find out how inspiring business owners can be."

As well as watching the pitches live on stage, audience members will receive practical tips for business success from speakers including award winning Scottish entrepreneur and Edinburgh resident Rachel Jones. She will explain how she has managed to get her Totseat travel highchair product sold in more than 30 countries around the world.

Attendees will also take part in an interactive workshop delivered by Jennifer Holloway, an expert in how business people can exploit their personal brand.

Holloway comments: "What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand and it’s the key to your success. Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you."

"During The Pitch 2011 Scotland, I'll be sharing my insights on personal brand; what it is, how it’s formed, how to define it and how to promote it. Using a mix of interactive exercises I’ll help entrepreneurs tap into one of the most powerful business tools they have at their disposal."

Free tickets to the events are available at

Notes to Editors:

The Pitch 2011 Scotland takes place at Signet Library, Parliament Square, Edinburgh, EH1 1RF. Journalists are welcome to attend. For more information, contact Meg Pope on meg.pope[at]sift[dot]com or 0117 915 9615.

Full details about The Pitch 2011 are at

The Pitch 2011 is an initiative by Sift Media in association with Yell.

About Sift Media
Sift Media is a leading business-to-business publisher specialising in online professional communities and face-to-face business events.

With a range of services including websites, email publications, industry awards and exhibitions, Sift Media delivers original, branded content to over half a million professionals every month, across small business, finance, accounting, HR and training, IT, marketing, customer management and knowledge management.

About ( is Sift Media’s online publication for entrepreneurs providing free, practical and no-nonsense advice on how to start and grow a successful business.

About Yell
Yell Group is a leading provider of print and digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SME need to grow, transact and be efficient in the digital world, and the consumers’ need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2011, Yell Group had 1.3 million SME customers.


Media Contacts:
Sift Media
Verity Tarrant
0117 915 0422

Demelza Fryer-Saxby
0118 358 2977

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