News release

Date: 22nd August 2011

Chrontel Standardizes on Magma to Accelerate Development of Analog/Mixed-Signal ICs

Tight integration of the Titan analog/mixed-signal design platform, FineSim simulation and Quartz DRC/LVS physical verification solutions delivers 50 percent improvement in productivity

SAN JOSE, Calif., August 22, 2011 - Magma® Design Automation (Nasdaq: LAVA), a provider of chip design software, today announced Chrontel, a leading provider of display interface ICs for personal computers, portable media players and smartphones, has standardized on the Titan™ Mixed-Signal Design Platform, FineSim™ SPICE and FineSim Pro circuit simulation, and Quartz™ DRC and Quartz LVS physical verification products. Chrontel selected the Magma software after an extensive evaluation and benchmarking of the Titan-based flow against other EDA flows resulted in a 50 percent improvement in productivity.

“To keep up with the changing demands of the consumer market, our customers need a constant supply of innovative visual interface IC solutions,” said Dr. David Soo, president and CEO of Chrontel. “Magma’s comprehensive, highly integrated analog/mixed-signal design platform and simulation and verification solutions streamline our entire analog/mixed-signal design flow and allows us to deliver the high-quality, differentiated silicon our customers need – on time.”

“With the tight integration of Titan, FineSim and Quartz, analog designers can leverage faster throughput, higher capacity and more automation to develop innovative analog/mixed-signal ICs faster and more cost effectively,” said Anirudh Devgan, general manager of Magma's Custom Design Business Unit. “Chrontel’s decision to standardize on the Titan-based flow illustrates how Magma’s Silicon One initiative brings together superior technology, design expertise and our customers’ creativity to deliver profit-driving differentiated silicon.”

Silicon One Solution for Analog/Mixed-Signal Design
With Titan, FineSim and Quartz, Magma’s Silicon One solution for analog/mixed-signal designs provides the highest speed, capacity, and the required accuracy to be able to handle even the largest analog/mixed-signal SoC designs.
It includes Titan, a breakthrough analog automation and optimization product that is fully integrated into Magma’s Talus® digital implementation platform. The Titan platform delivers first-time-correct, predictable mixed-signal designs, without sacrificing performance, and shortens the design process by weeks. With automated mixed-signal assembly and verification, Titan provides an order-of-magnitude productivity improvement over other tool flows. FineSim provides fast, high-capacity circuit simulation that can be deployed for MCU, FPGA, interface and power management chips to fully simulate and verify these designs. The fully scalable Quartz DRC and Quartz LVS provide a superior alternative to traditional tools, allowing designers to handle more complex designs in less time with existing hardware.

About Magma
Top semiconductor makers worldwide use Magma’s electronic design automation (EDA) software to produce chips for electronic applications including tablet computing devices, mobile devices such as smartphones, electronic games, digital video, networking, military/aerospace and memory. Through its Silicon One initiative Magma unites innovative technology for digital and analog design and yield management with our customers’ design expertise to address time to market, product differentiation, cost and performance, making silicon more profitable. Magma products include software for digital design, analog implementation, mixed-signal design, physical verification, circuit simulation, characterization and yield management. The company maintains headquarters in San Jose, Calif., and offices throughout North America, Europe, Japan, Asia and India. Magma's stock trades on Nasdaq under the ticker symbol LAVA. Follow Magma on Twitter at www.Twitter.com/MagmaEDA and on Facebook at www.Facebook.com/Magma. Visit Magma Design Automation on the Web at www.magma-da.com

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Magma and Talus are registered trademarks and FineSim, Quartz and Titan are trademarks of Magma Design Automation Inc. All other product and company names are trademarks or registered trademarks of their respective companies.

Forward-looking statements:
Except for the historical information contained herein, the matters set forth in this press release including statements that Titan, FineSim and Quartz improve performance and accelerate development of analog/mixed-signal designs, that the Silicon One initiative makes silicon profitable, and about the features and benefits of Magma products are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, including but not limited to Magma’s ability to keep pace with rapidly changing technology and the company’s products’ abilities to produce desired results. Further discussion of these and other potential risk factors may be found in Magma's public filings with the Securities and Exchange Commission (www.sec.gov). Magma undertakes no additional obligation to update these forward-looking statements.


Contacts:
Monica Marmie
Director, Corporate Marketing
(408) 565-7689
mmarmie[at]magma-da[dot]com


Lloyd Pople
Magma Press Relations, Europe
EvokedSet
+44 7714 765 607
lloyd[at]evokedset[dot]com

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