Date: 23rd August 2011
August 23rd 2011 - Global Action Plan, a leader in environmental behaviour change, today announces the launch of a world-first ‘EcoInteractive’ game – The Water Explorer.
• The Water Explorer will make its first appearance during World Water Week (21-27 August) at Highcross shopping centre in Leicester on Wednesday 24th August.
• Only 1 in 5 people think they should personally be taking the lead in saving water
Designed to engage users in conserving water, the Water Explorer is the first educational game to a give a personal water plan that users can take home. The quiz based game shows the value of cutting domestic water use by giving practical tips to help people make the link between water, climate change and everyday habits and products.
According to a recent poll(1) by Global Action Plan, only 1 in 5 people think they should personally be taking the lead in saving water. Yet with 45% of the water used in the lifecycle of a pair of jeans(2) occurring during the wash-and-dry home care by the customer for example, it is clear that consumer engagement plays a key part in tackling the issue of water sustainability – but there is limited communication on the topic from manufacturers and retailers.
“The rapid rise in living standards and population growth threatens the sustainability of water resources and the environment. The compound effect of making simple lifestyle changes, such as using water more efficiently in the home, or understanding which products are more water intensive than others, is significant, so we have commissioned the Water Explorer to get a positive and practical message across to make this behaviour change happen.” Says Trewin Restorick, CEO, Global Action Plan.
The Water Explorer has three games with varying difficulty levels. A series of questions probe people who have to tap, pump or flush the amount of water that ordinary household tasks require. Users receive a personal water plan, find out how much water is hidden in the things you buy and how much water people in different countries use.
The Water Explorer will make its first appearance during World Water Week (21-27 August) at Highcross shopping centre in Leicester on Wednesday 24th August. Shoppers can find us outside Levis who will be giving out a pair of their Water-Less jeans on the day. It will also be at the Start festival, Kew Gardens, on Friday 26 August.
We are excited to launch the Water Explorer at Highcross shopping centre. There’s so much we can do to get shoppers to use water more sustainably and innovative communications like this are a brilliant way to reach people”. Nicola Duffy, Environmental Co-ordinator, Highcross shopping centre, Leicester.
The Water Explorer is fun and easy way to get people thinking about water, it can be hired from Global Action Plan anywhere in the UK for corporate and public events.
Demonstrations and test runs are available at Highcross shopping centre or at the Global Action Plan offices in Covent Garden, London
1. 124 people took part an anonymous water poll undertaken by Global Action Plan in July 2011
2. Source: Levi Strauss & Co.
For further information or photos, please contact:
Tel: 020 7420 4406,