News release

Date: 27th September 2011

Gander Kids named Mumpreneur's Best Start-up Business

Toy and play furniture importer and distributor wins national award

September 27th 2011 - Being a full time mum and running your own business is no mean feat, yet Maxine Lewis from Greenwich, London has done it so well that her business has been named as the winner of the Best Start-Up Business Award, supported by print and digital services company Yell.

Maxine’s business, Gander Kids, an importer of quality toys and play furniture was chosen by a panel of independent judges that included Dragons Den star Duncan Bannatyne. The award, sponsored by Yell, was presented on Sunday 25th September at the Heart of England Conference Centre, Warwickshire.

After receiving her award, Maxine said: “The standard of the other businesses in this category was so high that I’m still in shock at winning! I’m really grateful for the recognition; this first year has been a real rollercoaster.”

Gander Kids is a distributor and supplier of the P’Kolino and IVI rugs brands. After being disappointed with the lack of variety in the UK children’s market, Maxine decided it was up to her to bring the American design revolution across the pond. Since starting the business Maxine has secured orders with some of the UK’s best known names and her business is growing by the day.

Kimberley Watts-Fitzsimmons, corporate responsibility manager for Yell in the UK, said: "It is so inspiring to read about the hundreds of parents who have taken the steps to successfully start their own businesses at the same time as raising a family. Congratulations to Maxine, a well deserved win."

For more information on The Mumpreneur Awards 2011 award winners, visit, where you can also find support, resources and other events for mumpreneurs in the UK.

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• Maxine Lewis can be contacted on 0208 853 8355 or email: hello[at]ganderkids[dot]

• For further information about the awards, or Mumpreneur UK please contact Laura Rigney on 07855 240442 or email hello[at]mumpreneuruk[dot]com

About Gander
Gander is a London based importer and wholesale distributor of quality toys and play furniture to the UK market. Recognised as a Smarta100 business with multi-award winning products, Gander aims to meet the needs of today’s parents by sourcing products from around the world bringing to the UK a new generation of stylish, affordable, multi-use products for children aged one to seven. Maxine Lewis founded Gander in 2010 following a successful career in financial services. She is supported by a network of professionals in fields including Retail Marketing, PR, and logistics.

About Yell
Yell Group is a leading provider of print and digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SME need to grow, transact and be efficient in the digital world, and the consumers’ need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2011, Yell Group had 1.3 million SME customers.


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