News release

Date: 8th October 2008

Pink Elephant UK Awarded Accredited Status by the Institute of IT Training

Global leader in ITIL Education announces formal recognition of quality service delivery

Reading, UK – October 8, 2008. Pink Elephant UK today announced that it has been successfully assessed and accredited by the Institute of IT Training having demonstrated its “commitment to high quality and process improvement in the provision of IT Training". The Institute of IT is the world's first professional body for IT training professionals and is the leading authority throughout the UK and Europe on IT training and development.
Pink Elephant has been delivering IT Service Management Education since the inception of the IT Infrastructure library. As the first organisation to develop and introduce the ITIL Foundation course, firstly in Holland and then in the UK, Pink Elephant was also the first company to develop and introduce the single process ITIL Practitioner range of courses, plus the first to develop and launch the multi-process Practitioner Courses. The company retains a high level of experience: Ron Beales, who is still with the organisation, wrote the original IT Service Support and Delivery courses and co-presented the pilot sessions with the Civil Service College.

With over 30 years of IT Service experience, Pink Elephant has a long history of aiding the development of the IT Service Management market on a global basis.
Pink Elephant contributed to version 1 and 2 of the IT Infrastructure library, was selected to manage the re-write of the IT Service Support set of ITIL books delivered in 2000, and also authored the ITIL v3 volume – Continual Service Improvement.

So why accreditation now? Alan McCarthy, Regional Director for Pink Elephant EMEA, explains: “The reason for applying for accreditation at this point in time was to demonstrate that Pink Elephant’s commitment to high quality service delivery is still critical to our success. The ITIL market has exploded over the past few years and large numbers of training organisations, individuals, and IT Service providers now purport to be ‘experts’ in the field”. He continues: “Achieving a prestigious external accreditation supports our position of being a quality education provider. An independent validation and perspective enables the company to build on its core strengths and identifies opportunities for continual service improvement”.

The benefit to the customers is the assurance that Pink Elephant conforms to a professional Code of Practice, and that the marketing of the company is honest, verifiable and accurately represents the services offered. With a rigorous internal “Train the Trainer” programme, fully accredited materials and lecturers, Pink Elephant is also confident that it is delivering to the standards required by our customers.

The Institute of IT Training website can be viewed at

For further information on Pink Elephant and how IT Service Management could benefit your IT organisation, please contact + 44 (0) 118 903 6822, email info.europe[at]pinkelephant[dot]com or visit

About Pink Elephant

Pink Elephant is the world leader in IT management best practices, offering conferences, education and consulting services to public and private businesses globally, many listed in the Fortune 500. The Company specialises in improving the quality of IT services through the application of recognised frameworks, including the Information Technology Infrastructure Library (ITIL). For more information, visit

ITIL® is a Registered Trade Mark and a Registered Community Trade Mark of the Office of Government Commerce, and is Registered in the US Patent and Trademark Office.

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For further information, please contact:

Caroline Wyatt
Services & Marketing Manager
Pink Elephant
Phone: + 44 (0) 118 903 6822
E-mail: c.wyatt[at]pinkelephant[dot]com

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